A selection of my thinking

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Leondebakker76 . Leondebakker76 .

Your landing gear fell off. Say your intentions

By understanding what’s behind interactions, you’ll be able to see further and deeper and move quicker. Giving you a significant edge when navigating any landscape. And perhaps safely land that desirable role, complete that hampered project or advance an initiative.

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Sam van Gentevoort, founder of Perfect-translation agency, on making purpose work

We had the great pleasure to interview Sam van Gentevoort on how he makes purpose work. He is the founder and sole owner of Perfect-translation agency.

He shares his journey from early entrepreneurial life focusing mainly on conservative ideas and approaches and then shifting to a more holistic approach. He also speaks about breaking down obsolete systems, applying positive psychology, leading from empathy, profit allocation and self-organization.

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Frank Jensen, COB of Søren Jensen, on making purpose work

We had the great pleasure to interview Frank Jensen on how he makes purpose work.

Frank is chairman of the board of Søren Jensen, a family-run consulting engineering company, founded in 1945 to help bring relief after the devastation of war.

This mindset of positive impact is still very much present today as the company helps clients to reduce their carbon footprint.

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Andy Last, CEO of Mullenlowe Salt, on making purpose work

We had the great pleasure to interview Andy Last on how he makes purpose work. Both at his own company, Mullenlowe Salt, and for his clients such as Unilever and Kimberly Clark. Andy talks about his connection to purpose, key aspects to positive impact, the benefits and challenges of becoming and being a B-Corp and about how their tool called Swords and Shields helps navigate positive impact journeys.

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Intolerance destroys diversity

Diversity scores. So that’s what drives hiring policy. Unfortunately, that’s just the wrong thing to do.

The starting point isn’t hiring. The starting point is an inclusive organization. Or at least a path to inclusivity and some first results. This provides a diverse workforce with a realistic change to flourish.

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Leondebakker76 . Leondebakker76 .

Taking others into account is easier said than done

Positive impact is the next normal. It's a fundamentally different approach to doing business that touches your organization right in its core. In the future, it's even the only way. In the words of Paul Polman, former CEO of Unilever, now a director at Imagine, "Companies cannot succeed in societies that fail".

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Leondebakker76 . Leondebakker76 .

Organizational positive impact, tech edition

Our planet and society need our support to overcome pressing challenges. An increasing number of businesses acknowledges this and chooses to become and to stay a positive force for change. Technology can be helpful to achieve this ambition. In fact, I believe it is one of the key levers for change.

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Doing good drives profitability

Apart from making a difference, doing good for the planet and society drives a strong business advantage which leads to higher profit and market share. Why’s that?

Stakeholders are key.

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Major events and big statements

We are increasingly exposed to large-scale events that impact our planet and society and that make us aware that our current actions aren’t sustainable.

More and more businesses are now making big statements about their ambition to do good.

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A strong purpose proposition requires agility and resilience

A strong purpose proposition requires agility and resilience. Because a positive impact today, can turn into a negative impact tomorrow. Therefore, it’s challenging to stay in the “green zone”. The context changes constantly and when it does, you want to be ready to absorb the shock and recover with ease.

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Be consistent about your positive impact

Did your organization communicate their ambition to help our planet and society? You can show that this ambition is core to the organization by being straightforward, visible and consistent about your positive impact. As a result, you will help your stakeholders to understand, trust and strengthen your organization.

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How to create positive impact with technology? Foster critical thinking

Technology is, just like steel or words, neither good nor bad. It is a tool without emotion nor consciousness. Yet, it’s application can be a powerful force for good. But also, technology can destroy value in unforeseeable ways. A conscious approach and critical thinking will help you create positive impact with technology.

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Technology as an accelerator for positive impact

Your technology can help you as an accelerator for positive impact. Obviously, in its own right as a tool that can be optimized. And as significant, on a deeper level as an indicator of your organization’s preferences, actions and health. For it’s your organization that has bought, developed, implemented and used technology.

By assessing and improving your technology, you will untap valuable insights on organizational driving forces that reach way beyond the realm of technology.

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Assess how technology shapes your organizational positive impact

For your organization to embrace technology as a tool for positive impact, it needs to understand its potential and pitfalls first. You can help and assess how technology shapes your organizational positive impact. The assessment will be more effective if you approach your technology from a positive impact perspective rather than a technology perspective.

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Reframe technology’s purpose and strengthen organizational alignment

Technology is an indispensable tool to deliver and improve on your organizational positive impact. But not necessarily the first tool that comes to most minds. More likely candidates are material use and recycling, supply chain’s footprint, working conditions and CO2 compensation. You can put technology on that same stage. To achieve this, it’s important to reframe technology’s purpose and strengthen organizational alignment.

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